image credit Taylor Swift instagram
Mysterious Instagram Tease
image credit Taylor Swift instagram
Taylor Swift teased fans with a mysterious Instagram video hinting at unreleased tracks from her upcoming album, "1989 (Taylor's Version)."
Vault in the Sky
image credit Taylor Swift instagram
The Instagram video featured a floating vault in the sky surrounded by birds, sparking intrigue among Swift's fans.
Cryptic Message
image credit Taylor Swift instagram
Letters and the symbol "T-S-!-U-L" emerged from the vault, along with a single set of quotation marks, leaving fans to decipher the hidden message.
Fan Speculation
image credit Taylor Swift instagram
Swift's fans speculated about the meaning of the message, with many suggesting interpretations like "SLUT!" or "LUST!" due to the punctuation used..
Google's Campaign
image credit Taylor Swift instagram
Google launched a promotional campaign with Taylor Swift, offering fans the opportunity to solve word puzzles related to the message. There are a total of 89 puzzles to solve.
Collective Goal
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If fans collectively solve 33 million puzzles (a nod to Swift's age), the artist will reveal the titles of upcoming tracks from the album.
Technical Issues
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Some users reported technical issues, with the blue vault not appearing in their Google search results. The hashtag #WheresTheVault trended on Twitter..
Google's Response
image credit Taylor Swift instagram
Google acknowledged the technical problems, stating that the "vault is jammed" but assuring fans that the issue would be resolved soon.
Previous Teasing
image credit Taylor Swift instagram
Swift had previously used similar cryptic teasers to reveal unreleased tracks, such as for her "Red (Taylor's Version)" album.